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Buy Licensed to Give Sisterhood

4-19-13 Alpha Chi Dallas-Web-130By: Selby Werner, Epsilon Psi

Let’s begin with a simple question: what is Greek licensing? (And why are we talking about it in a Ritual themed blog post?? Don’t worry, we will get there.) Essentially, Greek licensing is a formal process for Alpha Chi Omega and other Greek-letter organizations to protect the intellectual property assets of the organization. Since the trademarks of Alpha Chi Omega are the property of the organization, they must be controlled and deserve to be protected.

When you close your eyes and think of Alpha Chi Omega, what do you see? I’m sure we all have very different experiences and memories that come to mind, but in addition to those we all see the same symbols: our Greek letters – ΑΧΩ, the lyre, the red carnation, a pearl, perhaps even our open motto, “Together Let Us Seek the Heights!”  I want to reiterate that… that we all imagine the same symbols. Despite there being more than 130 collegiate chapters and over 130 years of Alpha Chi history, we all imagine the same symbols when we think of our beloved sisterhood. Why is that?

The answer is two-fold. The first reason is, of course, the fact that those are the emblems our Founders decided upon when establishing this organization. Each was chosen deliberately and each has its own special significance.  The second reason being that these symbols have been maintained and respected as emblems of the organization since its inception. One of the primary ways they have been maintained is through proper control via trademark licensing; by monitoring and controlling how the marks are being used commercially by vendors, Alpha Chi is able to ensure that they are only being used in ways that are appropriate representations of our sisterhood. Consequently, the integrity and value of the marks are preserved for future generations of sisters to enjoy.

There is no doubt in my mind that every Alpha Chi Omega sister can remember the first set of letters she received. It’s a moving experience; that special moment when she is able to proclaim to the world in big bold letters, quite literally, that she is a member of Alpha Chi Omega! Those letters mean something. They represent the truest nature of our organization – our heritage; our Ritual; our values; and our sisters, past, present, and future.

Too often though, that is unfortunately forgotten. It’s too easy to take the letters we wear for granted and forget that they represent something bigger than our four-year collegiate experiences.  My call to you is this: to remember that those marks have a meaning beyond yourOLP_Logo_RGB own experience in Alpha Chi Omega.

Alpha Chi Omega’s licensing program is fundamentally a process through which product quality control is managed. Buying licensed products is one of the easiest ways to help reinforce our organizations’ values and make sure our Ritual it is protected for generations to come! Luckily for all of us, Alpha Chi Omega has made it easy to participate in this form of Ritual protection by establishing their licensing program. Give the gift of our sisterhood by buying items that have been approved.

For more about licensing and where your chapter can find licensed vendors, visit greeklicensing .com.

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